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Interesting Survey on Green Supply Chains

Hi all – this is from Stephen Jannise, who writes a blog on the software industry.  He is hosting a survey on how a vendor”s efforts to go green can influence corporate purchasing decisions. This...

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A Negative Tipping Point for FSC Certification

Turning the page on FSC? Over the past few years, awareness has grown about FSC-certified papers and printing.  FSC stands for Forest Stewardship Council, a group that works to ensure that the...

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Post From Yesterday on FSC Picked Up Nationally

The response to my post from yesterday, “A Negative Tipping Point for FSC Certification,” has been overwhelming.  In my 4 years of blogging, it has been far and away the most widely-read and...

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Video of Panel Discussion at Columbia Business School: The Returns to Social...

I had the privilege of serving on a panel in April at Columbia Business School during Reunion weekend titled “The Returns to Social Enterprise.”  The panel was moderated by Ray Fisman, the Co-Director...

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Expanding the reach of Sustainable Ink

Thanks to amazing support from you, our readers, traffic has steadily grown to Sustainable Ink as sustainability has become a more critical issue to our future. As a result of this momentum, I was...

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Interview with GreenMarketingTV on Sustainability

Hi all – I was pleased to be featured on GreenMarketingTV in late May, and wanted to share the article with you.  Here’s a link.  I have also included the text of the interview below: Green...

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Environmental Leader’s Q2 2011 Environmental & Energy Data Book Available

Our friends at Environmental Leader have recently released their Q2 2011 Environmental & Energy Data Book.  Here’s how they describe the document on their website: The book supplies busy executives...

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Some Good Year-End Sustainability Reading

As we approach the end of a very busy 2011, I’ve been seeing a lot of interesting year-end articles that I’ve been saving to read later.  I thought it would be helpful to include a selection of them...

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Green Marketing Presentation to Tufts University

I had the privilege of guest lecturing at Tufts University in late February to a class titled “Social Marketing.”  I focused my presentation on green marketing and sustainability, with a particular...

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Five Principles for Sustainable Brand Innovation: A Discussion of BBMG’s...

By Greg McCarthy (Summer Associate Marketing Intern, Grossman Marketing Group. Undergraduate Marketing Major, University of Massachusetts Dartmouth) Greetings all – Please allow me to introduce myself....

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